• Counterfeits and Intellectual Property Rights (IPR): the Fashion Industry

    It is known that neglect in the Intellectual Property Rights (IPR hereafter) protection such as trademarks, patents, and labels can lead to counterfeits, but it is not well known that counterfeits can have major effects on a variety of parties. This paper intends to look at IPR and its effect on places, specifically in Hong Kong and Italy. We investigate the commonalities between these two countries in the implementation of IPR laws. The paper is divided into 3 sections; one for each country and one for the summary, and the third for conclusions.

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  • Impact of Influencers in Consumer Decision Process: the Fashion Industry

    Tremendous changes are happening in the world of clothing retail. Internet and social media play a vital role in helping consumers find the items they are looking for. Obviously companies will keenly try to retain a strong presence in the social media platforms; otherwise the target audience can easily change suppliers. The present study is intended to explore the influencer marketing techniques used by fashion industries and also the impact of influencers on the consumers buying decision process in the fashion industry.

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  • Salesperson's True Potential vs. Salespersons Profitability Index

    Typically sales organizations measure only past sales performance and hence rely on historical metric. Salespeople who brought in the most sales were considered ‘stars’. However, such direct measure was neither an accurate gauge of a sales person’s present worth nor a good indicator of his or her potential. By developing a forward looking approach to forecast a salesperson’s future value and linking sales performance with the types of training and incentives each salesperson has received, it is possible to optimize salesforce investments, boost revenue and profit and derive greater business value. Salesperson’s profitability index (SPI) developed in this paper provides a basis for internal benchmarking and helps sales organizations in measuring future value of salesperson. SPI is dependent on the future value of salespeople and salesforce investment. This research provides insights on how sales organization can incorporate SPI metric in salesforce investment and performance management to boost salesforce productivity and enhance competitive advantages.

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  • SME IPOs in Indian Capital Market

    The present study attempts to examine the performance of IPOs which were issued through and listed on BSE SME and NSE EMERGE platforms. The study finds that with the passage of time, this platform is gaining momentum as the number of issues listed on such platforms is increasing over the years and average issue size of the individual IPO stands around 8 crore which is encouraging. Authors find that though there is decreasing trend in the magnitude of underpricing during the period under study but the result of ANOVA depicts that the difference is not statistically significant. Finally, with the results of correlation analysis, it is realized that there is a significant relationship between the magnitude of underpricing and subscription rate i.e. these two variables have a tendency to move in the same direction. This study has implications for investors, small business houses, investment bankers and regulatory bodies.

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  • Determinants of Dividend Policy of Listed Information Technology Companies in India

    Dividend is an enigma in corporate finance. There is no uniformity in findings, in the researches done on the topic. In this research endeavor top 30 companies in terms of market capitalization from India's burgeoning Information Technology sector is taken into account. Earnings per Share, Price to Earnings Ratio, Current Ratio, Life Cycle, and Promoter Holding are found to be statistically significant factors which affect the Dividend Payout Ratio. This is an important addition to the existing literature on Dividend Payment.

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  • Supplementing Internship Programs and Summer Projects for Students' Career Initiation: An Action Researched Pathway

    This article attempts to propose a pathway for higher educational institutions that would facilitate students' career initiation or enhance the existing career initiation and guidance program there. The proposed pathway was informed by the insights gained from a series of Internship and summer projects intended to meet the automation needs and requirements of a few client organizations. The article assimilates and recognizes the merits of an implementation model published earlier to address this sustenance gap. Progressively, the article provides a pathway and broadly outlines guidelines for educational institutions for effectively facilitating career initiation of interested students by stipulating supplements to the existing infrastructure of these institutions.

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  • Television Advertisement: Children's Purchase Preferences of Confectionary Products

    The objective of the study is to find out the impact of television advertisements of on buying behaviour of children with reference to confectionery products such as chocolate, candies, chewing gum and cakes /pastries and the attributes advertisements inducing children and the health issues that occur in children. Sampling method used for the study is probability sampling because here each sample has an equal chance of being selected and again followed with multi-stage sampling. Data was collected from the questionnaire filled by 150 children of age group 6 to 14. The methods used for the analysis include percentage analysis, chi-square test, and correlation using SPSS 20.

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  • Digital Life Certificate: Facilitating Pension Disbursement in India

    The process of obtaining the life certificate in physical form and its submission to the pension disbursement agency for continuous pension benefits every year has been a big hurdle for pensioners. This required an intervention in the form of digital certification, which has now become possible with the allotment of Aadhaar, a digital number to a large population of the country. The initiative of the Government of India to introduce Aadhaar based Digital Life Certificate has been a great step in this direction. This paper is an attempt to analyze the newly introduced Digital Life Certificate with key focus on its advantages to the pensioners at large and the challenges being faced in its implementation.

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  • Impact of Demographic Factors: Technology Adoption in Agriculture

    Agriculture is the primary occupation of majority of Indians living in rural areas which constitute about 70% of India's population. In the present times of technological development, the agriculture sector is trying to reap its benefits. The purpose of the present study is to assess the role of demographic factors in the acceptance of mobile technology by farmers in their farm operations. The study adopted 3 constructs of Technology Acceptance Model to measure the adoption of mobile phones. The outcomes revealed that except marital status of the farmers other demographic variables (age, income, educational qualifications, and gender) have significant effect on the variables of mobile acceptance. The outcomes provide implications for policy planners to adopt appropriate strategies to encourage the adoption of mobile phones among farmers having different demographic characteristics.

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  • Internal Communication: Practices and Implications

    The purpose of this paper is to understand the importance of internal communication in organizations and the value, impact and influence that practitioners associate with this function. This study focuses on the implications of internal communication from a practitioner's perspective. Since internal communication as a function is nascent the researcher approached corporate communication practitioners directly on social media and communication forums. The survey was semi-structured and designed to obtain the perspectives of internal communication practitioners at all levels in their organization. The results from this study indicate that internal communication is viewed as important to organizational success although there are barriers that currently prevent the function from flourishing. Overall, the sentiments are positive about how internal communication is perceived among practitioners. This study is limited to the Asia Pacific region with a bias towards India since a majority of the responses were from the country. Therefore, the results can't be generalized across the practice.

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