News & Events
Faculty Development Programme on the topic "Sentimental Marketing"
Working on sentiments, emotions, and nostalgia to prop up brands and make them remain differentiated from the rest of the competition and sustain, is nothing new. Yet there is a renewed focus on this approach in the light of new technologies and digital surge. Who may be the Experts and Stalwarts participating ? Prof. Dr. Anandakuttan Unnithan, IIM Kozhikode; Mr. Vijay Vijayasankar, Vice President IBM(USA) Global Business , Dr. Hitesh Bhatt,Director — Marketing and Communications, Retail Association of India, Mr. Suresh Krishna Pai, Director Business Development, Cognizant technologies, Mr. Bhavesh Kumar-Head of Data Technology, Tesco Hindustan Service Center . . . . among others. Who may attend? The audience will be comprised of faculty from management schools, managers in marketing, professionals in advertising and promotion, and practitioners of Social network technologies. To register for the event Click Here