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Home Faculty Ms. Manju. M


Ms. Manju. M

Assistant Professor, Marketing Department | [email protected]

Educational Qualification

  • M.T.A, Pondicherry Central University, Pondicherry
  • B.Sc., Ethiraj College for Women, Chennai
  • UGC – NET and JRF
  • IATA/UFTAA Diploma
  • Currently pursuing PhD at Symbiosis International (Deemed University), Pune

Employment History

  • Asst. Professor at SCMS Cochin School of Business (From July 2019 till date)
  • Asst. Professor at Anil Surendra Modi School of Commerce, NMIMS, Mumbai (August 2008 to June 2019)
  • Secretary, District Tourism Promotion Council, Kottayam and later Ernakulum (September 2005 to May 2006)
  • Lecturer (Visiting), Mar Ivanios College, Trivandrum (August 1999 to March 2000)
  • Asst. Manager (Tours), Air Travel Enterprises India Ltd, Trivandrum. (June 1997 to June 1999)
  • Executive (Sales), SITA World Travel India Ltd, Chennai (May 1996 to May 1997)

Key Responsibilities Held

  • Faculty Coordinator for Media Relations Club and Social Media for the Institution
  • Faculty Coordinator for ‘Parivarthana’ a social outreach program held on December 2019

Teaching Interests

  • Marketing - Consumer Behaviour, Customer Relationship Management, Services Marketing, Retail Management and Integrated Marketing Communications
  • Strategic Management
  • Tourism and Hospitality Management

Research Interests

  • Word of Mouth and Electronic word of Mouth
  • Gamification
  • Retail format choice
  • Tourism and Hospitality Management
  • Customer Knowledge Management



  • Manju Meenakshy, Richa Saxena, Mallika Srivastava (2021), Gamification: Increasing Electronic Word of Mouth in Tourism, SCMS Journal of Indian Management, volume XVII Number 4, 51- 62
  • Packirisamy, P., Meenakshy Manju, &Jagannathan, S. (2017). Burnout during early career: lived experiences of the knowledge workers in India. Journal of Enterprise Information Management, 30(1), 96-121.

International Conferences

  • Manju M, Richa Saxena and Dr. Mallika Srivastava, presented a paper titled Gamification for increasing electronic word of mouth – What will make it work? At the Social Sciences Research Colloquium held at SCMS on 1st November 2019 and was awarded one of the Best Paper Awards.
  • Manju M and Dr.Mallika Srivastava, presented a paper titled ‘A study of factors influencing tourists to engage in electronic word of mouth’ at the 9th Annual International Conference SIMSARC, December 2018 at Symbiosis Institute of Management Studies. Won the Best Paper Award and Best Presenter Certificate in the Communication track
  • Manju M, Amit Kumar and Dr.Shika Singh, presented a paper titled ‘Impact of Customer Knowledge Management on Customer value and purchase intention’ at the 2nd International Marketing Conference on Customer Engagement at IBS Mumbai, April 2017. Won the Best paper Award.
  • Manju. M and Dr.Mallika Srivastava, presented a paper titled ‘Tracing customer value on food retail sector by analysing the literature on format choice behaviour’ at NASMEI Summer Marketing Conference at IIM Indore, July 2017.
  • Manju. M and Dr.Mallika Srivastava, presented a paper titled ‘A study of hotel attributes that determine consumer value - Insights from tourist electronic word of mouth communication’ at the 10th NASMEI Conference (An International Marketing Conference - India) at Great Lakes Institute of Management, Chennai, December 2016
  • Manju. M and PremalathaPackirisamy, presented a paper titled ‘Burnout during early career: Lived experiences of knowledge workers in India at 7th International Conference on Research and Education at IIM Indore, May 2016

Funded Research

  • Conducted a study on ‘The Impact of Naipunyam Skill Development Program’ organized by Petronet LNG ltd. (2020)

Book Chapter

  • ‘Emerging Trends in Omnichannel Retailing – A futuristic perspective’ in the book Business Management Practices – Emerging Trends by Archers and Elevators Publishing House. (May 2020)


  • Five-day online FDP on ‘Data Analytics in Business Research’by AICTE Training and Learning Academy, January 2021
  • Five-day online FDP on 'Gamification' by AICTE Training and Learning Academy. November 2020
  • Five-day online STTP on 'Neuroscience of Learning in Digitized Learning Environment' (AICTE sponsored conducted by SCMS Cochin School of Business). November 2020
  • Five-day online Research Methodology workshop in Social Sciences by the National Institute of Technology, Trichy, November 2020