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Home Faculty Dr. SHEENA K

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Dr. SHEENA K

Associate Professor, Marketing Department |

About

Dr. Sheena K is Assistant Professor in Marketing. She is a physics graduate from Kerala University and MBA in Marketing from Madras University. She took her Ph.D. in Management from School of Business and Legal Studies, IMK University of Kerala. Her total teaching experience is six years as faculty at IMK and Marthoma College, Perumbavoor. She has also worked as Marketing Executive at AVT Group of Companies, Cochin for three years.

Educational Qualification

  •  Ph.D. in Management Studies, IMK- Kerala University
  •  MBA (Marketing), Madras University
  •  Research Scholar with University Fellowship, School of Business and Legal Studies (IMK), University of Kerala, Thiruvananthapuram, December 2008 – August 2014.

Employment History

  •  Joined SCMS – Cochin School of Business on September 2015. Presently working as Assistant Professor in Marketing Department
  •  Worked as Lecturer in Institute of Management in Kerala ( IMK- Thiruvananthapuram) from June 2005 – June 2009
  •  Worked as Lecturer in Marthoma college , Perumbavoor from November 2003 – May 2005
  •  Worked as Marketing Executive – AVThomas Group of Companies

Key Responsibilities Held

  •  Presently handing PGDM Marketing Management sessions
  •  Engaged classes for MBA students.( Both 1st and 2nd year)
  •  Actively participated in the editorial committee of the Shikhar- Management fest of our college
  •  Encouraged students to undergo various Mini projects
  •  Assisted Personal development programs
  •  Provided proper guidance to improve students interpersonal and group behavior for placement programs
  •  Conducted group discussions and Debates
  •  Socio – economic review meeting were conducted in order to inculcate awareness about recent trends and changes in the social environment of business

Teaching Interests

  • Marketing management
  • Consumer Behaviour
  • Services Marketing
  • Papers engaged( Apart from the above) - Management theory and practices, Business Communication, Training and Development, Performance management, Advertising and Sales promotion, Sales Management, Product Management, Sales and Distribution, Product and Brand Management, Business and Ethical values

Research Interests

  • Different aspects of Business Management education

Technical Programs Attended

  • Confederation of Indian Industry(CII)’s Branding and Marketing Conclave at Crowne Plaza on 2 nd November 2016
  • KMA’s Management Students Convention at Gokulam Convention Centre- Kaloor, Cochin On 5 th November 2016
  • Sentimental Marketing – Workshop on 29 th July 2016 at SCMS-COCHIN
  • FDP on Teaching methodologies by Praveen Kamath; Global head-Talent Transformation ,BPS Division-Wipro on 1 st and 2 nd April 2016
  • AIMS- SR (Association of Indian Management Schools- South Region) round table conference on ‘Innovative Approaches in Management for a Knowledge society ’at SCMS-Cochin on 4 th June 2016.
  • MSME Seminar & Panel Discussion discussion at KMA-Panampilly Nagar on 16 th December 2015
  • M-Commerce- It’s emerging, marketing forum’s seminar on 7 th December 2015 at SCMS-Cochin
  • Five days National Seminar on Teaching Methodology for Management organized by IMK, University of Kerala on 16 th – 20 th September 2014.
  • Two days National Seminar (CHANGE - ’14) on Social Marketing- Role of Government, Public, Private and NGO conducted by School of Business Management and Legal Studies, University of Kerala, on 14 th & 15 th March 2014.
  • Trading in Derivatives: Emerging Threats and Opportunities, Seminar conducted by School of Business Management and Legal Studies, University of Kerala, November 2013.
  •  Management and Business Research – A contemporary Approach, organized by Institute of Management in Kerala and The Kerala Academy of Social Sciences, August 2013.
  • Water Management and Sustainable Development conducted by IMK , University of Kerala, The Kerala Academy of Social Sciences, 2012.
  • Research Methods in Social Sciences, Organized by Researcher’s forum, Department of Commerce and Management, University of Kerala, 2012.
  • New Paradigms in Management Research, Organized by IMK, Kerala University, 2012.
  • Two days’ workshop on Recent Trends in Social Science Research conducted by the Entrepreneurship Development Cell , University of Kerala, 26 th & 27 th March 2011
  • International Seminar- Innovation, R & D, University of Kerala & Coventry University, UK, 2011.
  • Research Methods and E-Trading organized by Department of Commerce, University of Kerala, July 20 th -22 nd , 2011.
  • International Collaborative workshop on Effective Management Teaching using E- Resourses at IMK , University of Kerala, 2011.
  • Faculty Development Programme on Statistical Packages and Management Games organized by IMK , University of Kerala, December 3 rd -5 th ,2010.
  • Faculty Development Programme on Excellence in Management Teaching- Innovative approaches organized by The Department of Commerce and Management Studies, University of Calicut, January 30 th & 31 st , 2008.
  •  International Job Fair and Seminar Lustre’08 Organized by IMK, University of Kerala, TVM, 19 th January, 2008.
  •  National Seminar on Excellence in HR organized by IMK- Kollam, University of Kerala on 18 th August 2007.
  •  All India Management Summit – Mania ’07 organized by IMK, University of Kerala on 11 th & 12 th August 2007.

Publications

  • Comparison between Credit and Semester System and Annual System - published in Review of Social Sciences (ISSN: 0974-9004, Vol .XII, No.1), by The Kerala Academy of Social Sciences on 1 st January, 2011

Achievements

  • KMA Member